Marketing and Public Relations

Final Paper

For the Final Paper, you will be evaluating the public relations practices of an organization based on all of the chapters in the course text. 
Develop a paper that answers the following items based on an organization of your choice. You may pick any organization as long as your choice has information available to address the following:

  1. Analyze how the organization used public relations to create a brand and influence public opinion.
  2. Assess how is the selected organization is adapting to the social media sites and other venues in the 21st century.
  3. Identify a crisis that the organization has faced or is facing and analyze how it was or is being handled by the organization.
  4. Compare and contrast the public relations campaigns of your organization and another organization. If your organization is for-profit, select a non-profit organization for your comparison organization, and if your organization is non-profit, select a for-profit.

Guidelines for Writing the Final Paper 

  • Paper must be eight to ten double-spaced pages in length, exclusive of Title Page, References Page, Appendix, References, Exhibits, etc.
  • Formatted according to APA style as outlined in the Ashford Writing Center (including title page and reference list).
  • Must address the topic of the paper with critical thought.
  • Must include an introductory paragraph with a succinct thesis statement.
  • Must conclude with a restatement of the thesis and a conclusion paragraph.
  • Must use at least six scholarly sources, including a minimum of four from the Ashford University Library.