marketing analytics technique 1

This is the group presentation assignment. The presentation need to be around 10 mintues. Please create a 8-10 lecture slides introducing Churn Analysis to student. Talk about what is it, why is it important in marketing, what’s the challenges, how to prevent it. etc. Make it looks professional. And please, write the speaking notes for me. My English is horrible.

Prompt: Choose a marketing analytics technique that we didn’t cover in class and introduce this technique to the class

Technique we choose: Churn Analysis

Please don’t copy the optimove website, I really don’t appreciate that. I need something to give a lecture to my classmate.