The written evaluation is to provide a recommendation to Local Lion Coffee Shops about the key decisions they should make for brand strategy and brand tactics including: â€¢ Understand differentiation and brand positioning to create value for stakeholders â€¢ Understand brand equity and the impact on customer loyalty. â€¢ Understand the competition and positioning decisions. Case Writing Guidelines â€¢ Page Length: Written submissions should not exceed 5 pages (exhibits arenâ€™t included in page count). Writing format should be minimums of 12 pt. type with 1â€ margins and 1.5 spacing. â€¢ Sources/Citations: No preference on citation format. If referencing class materials use name of article and page number. See Emerson Library Guide for citation recommendations â€¢ No external research is required for case write-ups. However, you may use 3rd party data from the timeframe of the case to support your analysis. â€¢ Students should keep their analysis to the timeframe the case is taking place. â€¢ Class concepts and elements of the marketing plan should be used to support and strengthen your analysis as exhibits.
All materials and works provided by us are intended to be used for research and referencing purposes only. Our reference papers serve as model papers for students and are not to be submitted as it is.
+1 (289) 632 6475