DE Week 7




“Speaking Out about Malt” Please respond to the following:

  • Read Case 8.3: Speaking Out about Malt, located here or on page 311 in your textbook. Determine whether Mary acted irresponsibly or disloyally in your opinion. Describe the actions that you think Mary should take next. Explain what you would do if you were in Mary’s position.


Marketing Channels” Please respond to the following:

Supply chain activities include farming, refining, design, manufacturing, packaging and transportation.  The factors in the supply chain process include the product manufacturer, the wholesaler, the distributor and the retailer. Companies utilize supply chain management to optimize efficiency, reduce costs, reduce environmental footprint and also to increase sustainability and support industries (such as in fair trade products). 

Research a company that uses supply chain management to optimize their supply chain in one or more of these ways.   Include an image of the product or the company’s logo