Read the journal article (Links to an external site.)by Sela, Berger, and Kim (2017). Consider the key points that the authors make in the paper. What do the authors mean by virtuous behavior? With that in mind, respond to the following.
Have you ever had the experience of contemplating a purchase that you thought you were going to make but didn’t? Describe that situation. Then, apply the authors’ findings to your choice not to make the purchase. Have you ever looked at your purchases through the lens of self-control? What can, or should, marketers do about self-control within this context?
Respond to the postings of at least two of your classmates with substantive comments. Be sure to include your sources, formatted in accordance with APA style, with your post.
Please answer each question with a paragraph. Thanks