Client Pitch Presentation

Marketing Management 571




5.1 Design effective marketing communications.

5.2 Determine branding strategies.

5.3 Determine customer loyalty strategies.




Project:  Client Pitch Presentation




1.     Select a current product (OTC Drugs or Electric Cars) with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. 


2.     Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:


•       Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.



•       Create a print ad and a video broadcast for the product featuring your new strategy (YouTube TM, video, or power point storyboard is acceptable).