A Project to Fail
The world of marketing is multifaceted and offers unending challenges that require creative thinking to make a difference. For this weekâ€™s assignment, look around your city/neighborhood for a product or business that has failed in the marketplace. What caused this business or product to fail? Think outside the box, have fun and be creative. There is no right or wrong answer. Building a better mousetrap wonâ€™t guarantee success, and this assignment drives this message home.
Through this assignment you will learn that failure is a valuable learning tool and that many great ideas are born from the experience of failure are well on the road to success. Through this assignment you will be able to showcase the knowledge you gained from this weekâ€™s reading and lecture on the first element of the marketing mix, â€œProductâ€, and if you choose you can use the product life cycle to assist you in explaining how the business/product failed.
The requirements below must be met for your paper to be accepted and graded:
Write between 500 â€“ 750 words (approximately 2 â€“ 3 pages) using Microsoft Word.
Attempt APA style.
Use font size 12 and 1â€ margins.
Include cover page and reference page.
At least 60% of your paper must be original content/writing.
No more than 40% of your content/information may come from references.
Use at least two references from outside the course material, preferably from EBSCOhost