1. The Marketing Mix and SWOT Analysis
Answer the following questions.
- What is the marketing mix? Ch. 1.1
- Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan. Ch. 2.4 250 word
2. Consumer buying habits
,Answer the two questions below
1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3
2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4 250 WORD