1. The Marketing Mix and SWOT Analysis
Answer the following questions.
- What is the marketing mix? Ch. 1.1
- Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan. Ch. 2.4 250 word
2. Consumer buying habits
,Answer the two questions below
1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3
2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4 250 WORD
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Learning Objective: Given a company, the student will determine how government regulations affect the company and how to overcome barriers within the Domestic Environment using business theory.
Prompt: Consider women-owned business enterprise (WOBE) and military veteran women-owned business enterprise (VWOBE) as compared to male counterpart entrepreneurs in the U.S. The U.S is the domestic environment. What are the barriers in the domestic environment to WOBE, and do VWOBE, as a subset, encounter barriers unique for women military veterans? How might these barriers be overcome? Discuss.
Utilize your required readings and additional research. Here is one citation to help you along:
Lawson, S. (2018, May 6). The effect of dynamic capabilities and military experience on the performance of veteran women-owned businesses. Dissertation. Georgia State University. Available at https://scholarworks.gsu.edu/bus_admin_diss/106
NOTE: This reference is for your assistance only and should not be your only source for this forum. It is a long paper, so please skim through it for material to acquaint you with the issue. Apply your required readings and your own research and critical thinking in preparing your response to this forum.
Instructions: (NOTE: Review the Forum Rubric to understand the requirements, and how your Forum participation is evaluated and scored.)
- Minimum text length: 275 words
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Learning Objective: Given a chosen company, the student will apply strategy to barriers of government regulations and characteristics of success using a Global environment for the company.
Prompt: For this Forum research and consider the company: Amazon. Compare Amazon’s domestic environment in the U.S. versus its global environment of the European Union (EU). What are the barriers Amazon is encountering in the EU and how should Amazon deal with these barriers? This article can get you started:
https://www.cnn.com/2019/07/17/tech/amazon-antitrust-european-commission/index.html
Instructions: (NOTE: Review the Forum Rubric to understand the requirements, and how your Forum participation is evaluated and scored.)
- Minimum text length: 275 words
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